Privacy Policy

1. Introduction

This Privacy Policy explains how BasicPlate, LLC, a California limited liability company ("BasicPlate", "we", "us," or "our"), collects, uses, discloses, and protects information when you use the BasicPlate mobile application and related services (the "Service").

By using the Service, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Service. This Policy is incorporated into our Terms of Use.

The Service is intended for users located in the United States and is designed for individuals 16 years of age or older. If you are 16 or 17 years old, you may use the Service only with the consent of a parent or legal guardian, and we apply additional protections to your information. See Section 12 (Children's and Minors' Privacy).

2. Information We Collect

We collect the following categories of information:

Information you provide to us:

• Account information — such as your name (or display name), email address, and, if you sign in through a third-party provider like Sign in with Apple, the identifier that provider shares with us.
• Age information — your date of birth or a confirmation of your age, which we collect to determine whether you meet our minimum age requirement and to apply the protections described in Section 12 (Children's and Minors' Privacy).
• Profile and goal information — optional details you choose to enter, such as your age, sex, height, weight, activity level, and nutrition or weight goals.
• Meal and food data ("Meal Content") — the photos and/or images of meals you capture or upload, and any text descriptions, notes, portion details, or corrections you enter when logging food.
• Communications — information you provide when you contact us for support or otherwise, such as the contents of your messages.

Information generated through your use of the Service:

• Nutrition and log data — the AI-generated calorie, macronutrient, and nutritional estimates associated with your Meal Content, and your food logs, history, and progress over time.
• Usage and analytics data — information about how you interact with the Service, such as features used, session activity, and diagnostic and crash data.
• Device and technical data — such as device model, operating system version, app version, language settings, and a mobile or device identifier.

Information from third parties:

• Subscription and purchase status from Apple — because subscriptions are billed through the Apple App Store, Apple provides us with confirmation of your subscription status and transaction identifiers. We do not receive or store your full payment card number.
• Age category and parental consent signals from app stores — where required by applicable law, an app store may provide us with your age category (for example, under 13, 13–15, 16–17, or 18 and over) and whether a parent or legal guardian has consented to your download of the App or to in-app purchases. We use this information solely to determine your eligibility and to enable or restrict features, we transmit and store it securely, and we delete it once it is no longer needed for that purpose.

Health-related information

Some of the information we collect — including your Meal Content, profile details (such as weight or health goals), and nutrition logs — may be considered health-related or sensitive personal information. We treat this information with care and use it only as described in this Policy. If we know or reasonably believe you are under 18, we treat your information as that of a minor and apply the additional protections described in Section 12 (Children's and Minors' Privacy).

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service, including creating and managing your account;
• Verify your age and eligibility to use the Service, and receive and act on parental-consent signals provided by app stores;
• Analyze the meals you log and generate AI-based nutritional estimates;
• Track and display your logs, goals, history, and progress;
• Process and manage your subscription and free trial (through Apple);
• Provide customer support and respond to your requests;
• Monitor, secure, troubleshoot, and improve the Service, including diagnosing technical problems and analyzing usage trends;
• Detect, prevent, and address fraud, abuse, security incidents, and violations of our Terms; and
• Comply with legal obligations and enforce our agreements.

4. How Your Meal Content Is Processed by AI

When you log a meal, the photo and/or text description you provide is transmitted to our third-party AI provider to generate nutritional estimates. We want to be clear about how this works:

• Your Meal Content is sent to the AI provider solely to analyze it and return nutritional estimates to you.
• Our AI provider processes this content on our behalf as a service provider, under contractual terms that restrict its use of your data to providing the service to us.
• Your Meal Content is not used by our AI provider to train or improve its AI models.
• The AI provider is not permitted to use your Meal Content for its own independent purposes.

We use a reputable third-party AI provider to perform this analysis. We may change providers over time and will update this Policy as needed.

5. How We Share Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We do not sell or share the personal information of any user under 18 years of age under any circumstances. We disclose information only as follows:

• Service providers / sub-processors. We share information with vendors who perform services for us and process data on our behalf under contract, such as:
  • our third-party AI provider (to generate nutritional estimates, as described in Section 4 (How Your Meal Content Is Processed by AI));
  • our cloud hosting and storage provider (to store account and log data);
  • analytics and crash-reporting providers (to help us understand usage and fix problems); and
  • customer-support tools (to respond to your requests).
• Apple and app stores. Subscription billing is handled by Apple. Your interactions with the App Store are governed by Apple's privacy policy. Where required by applicable law, we exchange age-category and parental-consent information with app stores as described in Section 2 (Information We Collect).
• Legal and safety. We may disclose information if required by law, subpoena, or legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, or to investigate fraud or respond to a government request.
• Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
• With your consent. We may share information for other purposes with your consent or at your direction, or, for users under 18, with the consent of a parent or legal guardian.

6. Third-Party Services

The Service relies on third-party services, each of which has its own privacy practices. These may include:

• Apple App Store — app distribution and subscription billing (apple.com/legal/privacy)
• Third-party AI provider — nutritional analysis of Meal Content
• Supabase — data storage and backend (supabase.com/privacy)
• Apple app analytics and diagnostics — usage analytics and crash reporting

We encourage you to review the privacy policies of these third parties. We are not responsible for their practices.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, as described below, and thereafter as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

• Account and profile information — retained for as long as your account is active, and deleted or de-identified within 30 days after you delete your account.
• Meal Content, nutrition estimates, and food logs — retained for as long as your account is active so that you can access your history. You can delete individual entries at any time within the App. Deleted or de-identified within 30 days after you delete your account.
• Usage, analytics, and diagnostic data — identifiable diagnostic and crash data is retained for no longer than 24 months; aggregated or de-identified analytics may be retained indefinitely.
• Support communications — retained for as long as needed to resolve your request and for a reasonable period afterward, not to exceed 24 months.
• Transaction and subscription records — retained as long as required for tax, accounting, and audit purposes.

We may retain information for a longer period where we are required or permitted to do so by law, or where necessary to establish, exercise, or defend legal claims.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect your information, such as encryption in transit and access controls. Age-category and parental-consent information received from app stores is transmitted using industry-standard encryption and used only for compliance purposes. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

9. Your Choices and Rights

You have choices about your information:

• Access and update — You can view and update much of your account and profile information within the App.
• Delete — You can delete individual logs, and you can delete your account (which deletes associated personal information as described in Section 7 (Data Retention)). To delete your account, use the in-app option or contact us at support@basicplate.com.
• Permissions — You can control the App's access to your camera and photos through your device settings. Disabling the camera or photo permission may limit meal-logging features.
• Analytics/tracking — See Section 11 (Analytics and App Tracking) regarding app tracking and analytics choices.
• Communications — You can opt out of non-essential emails by following the unsubscribe instructions in them.
• Parents and legal guardians — If you are the parent or legal guardian of a user aged 16 or 17, you may contact us at support@basicplate.com to review, correct, or delete your child's personal information, to withdraw your consent to their use of the Service, or to close their account. We will take reasonable steps to verify your identity and your relationship to the account before acting on the request.

10. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), provides you with specific rights regarding your personal information.

Categories of personal information we collect. In the past 12 months, we have collected the categories described in Section 2 (Information We Collect), which map to the following CCPA categories: identifiers (e.g., name, email, device identifier); customer records; internet or network activity (usage data); and sensitive personal information (health-related information, such as your Meal Content and nutrition/health profile data). We collect this information from you and, for subscription status and age category, from Apple and other app stores. We use it for the business purposes described in Section 3 (How We Use Your Information).

No sale or sharing. We do not sell your personal information and do not share it for cross-context behavioral advertising, as those terms are defined under the CCPA/CPRA. We have not done so in the preceding 12 months.

Minors. We do not sell or share the personal information of consumers under 16 years of age, and we have not done so in the preceding 12 months. Because we do not sell or share personal information at all, the CCPA/CPRA affirmative opt-in requirements applicable to consumers under 16 are not triggered. A parent or legal guardian may exercise CCPA/CPRA rights on behalf of a user aged 16 or 17.

Sensitive personal information. We use sensitive personal information only for purposes permitted under the CCPA/CPRA, such as providing the Service you request, and not for the purpose of inferring characteristics about you. You may have the right to limit certain uses of sensitive personal information; we already limit our use as described here.

Your rights. Subject to certain exceptions, you have the right to:

• Know what personal information we collect, use, and disclose;
• Access a copy of the personal information we hold about you;
• Correct inaccurate personal information;
• Delete your personal information;
• Limit the use and disclosure of sensitive personal information; and
• Not be discriminated against for exercising your rights.

How to exercise your rights. Submit a request by emailing support@basicplate.com. We will verify your request (for example, by confirming control of your account email) before fulfilling it. You may use an authorized agent to make a request on your behalf, subject to verification. We will respond within the timeframes required by law.

California "Shine the Light." California residents may request information about our disclosure of personal information to third parties for their direct-marketing purposes. We do not disclose personal information to third parties for their own direct marketing.

11. Analytics and App Tracking

We use analytics and diagnostic tools, such as Apple's app analytics and crash reporting, to understand how the Service is used and to improve it. This information is used primarily in aggregated form to measure performance and fix problems.

We do not currently track your activity across other companies' apps and websites, and we do not use your information for third-party advertising. If this changes in the future, we will request your permission through Apple's App Tracking Transparency prompt before any such tracking occurs. You can review and change tracking permissions at any time in your device's Settings → Privacy & Security → Tracking.

Users under 18. We do not use the personal information of users we know or reasonably believe to be under 18 for targeted advertising or cross-context behavioral advertising, and we do not sell it. We do not request App Tracking Transparency permission from users we know to be under 18, and we will not track such users across other companies' apps and websites. Where we offer privacy-related settings, we configure them to the most protective option available by default for users under 18.

12. Children's and Minors' Privacy

The Service is intended for individuals 16 years of age and older. It is not directed to children under 16, and we do not knowingly collect personal information from anyone under 16.

Children under 13 (COPPA). The Service is not directed to children as that term is defined by the Children's Online Privacy Protection Act (COPPA), and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it promptly.

Users under 16. If we learn or reasonably believe that a user is under 16, we will close the account and delete or de-identify the associated personal information within a reasonable period.

Users aged 16 and 17. Users aged 16 or 17 may use the Service only with the consent of a parent or legal guardian, as described in our Terms of Use. For users we know or reasonably believe to be under 18, we:

• do not sell their personal information or share it for cross-context behavioral advertising;
• do not use their personal information for targeted advertising;
• do not track their activity across other companies' apps and websites;
• configure available privacy-related settings to the most protective option by default;
• collect and retain only the personal information reasonably necessary to provide the Service; and
• honor requests from a verified parent or legal guardian to review, correct, or delete the minor's personal information, to withdraw consent, or to close the account.

Reporting a concern. If you believe that a child under 16 has provided us with personal information, or if you are a parent or legal guardian with questions about your child's account, please contact us at support@basicplate.com and we will take appropriate steps, including deleting the information where required.

13. Data Storage and Location

We store and process information in the United States. If you access the Service from outside the United States, you understand that your information will be processed in the United States, where privacy laws may differ from those in your location.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will take reasonable steps to notify you, such as by posting the updated Policy in the App or on our website and updating the "Last updated" date above, and we will notify the applicable app stores of the change where required by law. Your continued use of the Service after the changes take effect constitutes your acceptance of the updated Policy.

15. Contact Us

If you have questions or requests regarding this Privacy Policy or your information, contact us at:

BasicPlate, LLC
Email: support@basicplate.com
Mailing address: 1309 S. Beverly Glen Blvd., Los Angeles, CA 90024
Website: www.basicplate.com